In the outskirts of the traditional industrial city of Wuppertal, the vision of what would later become BELOVED SAINTS began to take shape at the start of the new twenties. Inspired by the cultural phenomena of the diverse metropolitan region along the Rhine and Ruhr, a guiding vision and visual identity gradually emerged – along with the first designs for clothing and fashion accessories.

It was those accessories that would mark the official beginning of the journey in September 2023. The introduction of the "BELOVED" card holder about a year later marked the first success. Its consistently positive reception paved the way for the continuation of the project toward the lasting establishment of a brand for high-quality and timeless small leather goods.

The card holders and card wallets that followed continued this trend, contributing to steady expansion. But soon, the long-standing double moon that had hovered above the house of BELOVED SAINTS since its founding had to make way. In the spring of 2025, a small honeybee arrived to take its place. The new heraldic animal called for a name to match – thus began the chapter of APIRIA.